Passing the business down the family line is not an easy feat. Both business and personal challenges stand in the way of a successful transition. Top it off with the shift away from traditional marketing to digital, and that’s a big bite to swallow. It’s reported that only 30% of family businesses make it from one generation to the next. We’ve made it our mission to help more succeed.
The current generation has grown their business with traditional marketing. It’s worked well for them and they’re used to it. We can understand their reluctance to jump into a digital space that’s less familiar and even more uncertain. This fear of the unknown can be devastating to a business. We’ve seen many big fish get knocked off for being complacent (sorry Blockbuster and Harmony House). Too comfortable with the familiar. We’re here to help family businesses bridge the digital gap and give them a platform to build on as they grow. You are not just another number or account to us, you are a fulfillment we want to see thrive.
Why Next-Generation Family Businesses?
We’ve been building websites for clients for over six years. One common denominator connects our most successful projects: who they were for. Next-generation family businesses.
This next-generation has grown up with smartphones, social media and truly unlimited plans. And are pushing to make the most of our increasingly connected world. They want to leave their mark on their business and ensure its long-term success. We help the next-generation transform their family business and succeed in the digital world.
Next-gens don’t look at a website as a ‘nice to have’ and you don’t find them having one ‘just’ to have one. With transition on the line, their intent is much more serious. They’re focused on evolving and growing the business. We work with them to explore opportunities, drive new business and grow in existing markets. Business goals that no Do-It-Yourself website builder will help them achieve.
We focus exclusively on growing next-generation, service-based family businesses. This enables us to help these firms in ways other agencies cannot. But it does also mean that we won’t be the right fit for every project that comes our way.